Like this:

I was randomly browsing youtube today when I happened to stumble upon the following commercial:

It really stood out to me for a couple of reasons, the first one being the incredible intricacy and quality of the computer graphics. In and of itself the graphics shown in the commercial are already a prime example of how far we’ve come technologically in 2009. As for the actual ad, it draws a parallel between animals in nature and technological machines. Each new device or machine that is produced and marketed becomes a new predator in the technological sphere of our lives. In a sense they “feed off” technologies of the past in order to continue to be what they are. The bottom line that the people at Saturn are trying to get at is that technology like humanity and life itself is evolving. Only the biggest and the best wll survive. The inclusion of the adriod at the end suggests a technology so advance that even humanity itself will seem inferior or prey to what could be- ie artifical intelligence. This revelation is both wonderous and horrifying.

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